Many of Your Supporters Prefer
and Use Email
69% of donors of all ages now prefer email over print communication—Source Cygnus Donor Survey 2011
91% of Internet users between the ages of 18 and 64 send or read email—Source Email Stat Center
Are you missing out on this important communication tool?
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Email
- Is a powerful compliment to direct mail
- Allows for more regular communication
- Keeps supporters more informed and engaged
- Allows for personalized/ segmented messages
- Trackability provides new insights
- Reaches new people raises awareness
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